i've spent my whole life refusing to do things the hard way.
then i made it a job.
i'm meridith — founder of the back office, mom of three under five, and the person 350+ business owners have trusted with the part of their business they'd rather not look at. for 8 years i've built backend systems for people who hate backend systems: the onboarding, the follow-up, the processes that live in your head and nowhere else.
Hey, I'm Meridith
The whole story:
finally my doctor looked at me and said: "this is stress. your body is trying to get your attention."
so i did the thing that felt like failure and turned out to be the whole point: i rebuilt the entire business around the life i actually had, not the life i used to have. 20 clients became 4. the willpower got replaced with structure. and i learned the thing i now say constantly: you were never disorganized. nobody ever built the part of your business that's supposed to remember things FOR you.
2-3
iced coffees consumed daily
350+
CLIENTS SERVED
8 years
building backends full-time
these days, the systems i build run on AI. not the scary kind, not the hype kind — the kind that drafts your client emails in your voice, plans your monday before you sit down, and holds your boundaries when a client asks for something you don't do. i set it up. you just live with the results. and because i know you're wondering: no, you don't have to be techie. being not-techie is basically my target demographic.
2018
founded the business. backend systems for service providers, one client at a time.
2019-2021
the agency era: 20 clients, 5 team members, and a to-do list that never once ended.
2022
my body filed a formal complaint (ask me about the eczema). rebuilt the entire business around the life i actually had. 20 clients became 4.
2025
350+ businesses served, and the same lesson from every single one: it was never a discipline problem. it was a systems problem.
2026
the AI era: i stopped just building systems and started building AI back offices — staff members that draft, plan, and follow up in your voice. and i ungatekept the whole thing: the starter kit is free.
(and why that matters for you)
How I Went From Drowning In My Own Business To Building Backends That Run Themselves
what i
actually believe:
- you were never disorganized. nobody ever built the part of your business that's supposed to remember things for you.
- if everything depends on you remembering it, it's not a system yet.
- AI should reduce your decisions, not multiply them. anyone selling you 300 prompts is selling you 300 new decisions.
- you don't need another app. you need fewer things to think about.
- every offer i build has one test: does it survive a sick kid?
- working less isn't a reward you earn after the business grows. it's a design decision you make first.
- you don't have to love your backend to have one that works.
what exactly do you do?
Questions You're Probably Wondering
(but didn't want to ask yet)
i set up AI to run the boring parts of your business. client emails, onboarding, follow-up, the processes that currently live in your head. i build the system in claude, trained on your voice and your offers, and hand it to you working.
i'm not techie at all. is this for me?
yes. everything i build assumes zero tech skills — if you can copy and paste, you can run every system i make. the free starter kit exists so you can prove that to yourself in about an hour.
is this a chatgpt thing?
i build on claude. but what you're actually paying for is the setup and the thinking — the tool is the current parts list. if a better one comes along, the system transfers.
i've tried AI and got generic garbage back.
that's a setup problem, not an AI problem. it doesn't know your offers, your clients, or how you talk, so it guesses. everything i build starts with a document that teaches it your actual business. that's the difference.
do i have to get on calls with you?
the build has one 60-minute call. everything else is async — recorded walkthroughs, one slack thread. i built this business around three kids under five, so nothing i sell depends on either of us being available at the same time.
